Coherent and strategic divisions under one logo

Our new identity draws inspiration from our illustrious past, uniting the entities under one emblem while retaining distinct brands.

This stage of our company’s evolution symbolizes our ambitious and future-oriented strategy, in which we all take part as ambassadors. The new logo embodies the Gruau DNA, featuring the diamond shape from our 1955 logo, a forward-pointing movement symbolizing expansion, bold typography that sets our brand apart from competitors, and open letters that reflect our continuous market vigilance and openness to new opportunities.

Our brands are aligned with the strategy of our Urban Mobility Division and the Medical Vehicles Division, ensuring clear and swift recognition.