Manufacturer – Multi-specialist Bodybuilder
12 brands integrated into your daily life
Groupe Gruau relies on strong intangible capital, founded on a robust corporate culture and brands recognized in their markets. Patrick Gruau made the strategic choice to structure and ensure the longevity of its brands, in order to preserve their value, their identity, and the meaning they hold for customers and employees. Today, 12 brands embody the Group’s activities, contribute to its reputation, and reflect its expertise, its proximity to markets, and its lasting commitment.
The Group’s identity is inspired by a rich past that unites all entities under a single coat of arms, encompassing various distinct brands.
This identity milestone in the company’s evolution symbolizes an ambitious, forward-looking strategy for which we are all ambassadors. The Gruau logo embodies the Group’s DNA, featuring the diamond from the 1955 logo, a movement pointing toward expansion and typography that establishes the brand while reflecting Gruau’s openness to its markets.
The visual variations are adapted to each brand to anchor the Group’s identity and align it with the strategy of each specific business activity.
As such, the brands are an integral part of the Group’s visual identity. For 40 years, the Group’s development has relied on this balance between organic and external growth, further strengthened by an organization divided into two specialized divisions: Urban Mobility and Emergency Vehicles.
