UTILY-TERRE BY NATURE©
A unifying project for everyone
Inscribed in the DNA of our family Group since 1889, the UTILY-TERRE BY NATURE© spirit determines the positive footprint we want to leave on the world. It guarantees the consideration and attention we give to every woman, every man, and every interacting team, all committed to the Gruau Adventure.
The 2030 Project
The Gruau Group’s 2030 Project is cascaded into site and division projects, supplemented each year by action plans. It answers 3 fundamental questions:
- Who are we? purpose, core business, and values
- Where are we going? 2030 vision
- How do we get there? strategic priorities and cross-functional initiatives.
Through its core business as a Manufacturer-Bodybuilder, the Gruau Group’s ambition is to become a committed player for more sustainable, inclusive, and responsible mobility.
Transforming vehicles is more than a job. It is a meaningful commitment. Why? Because the Group intervenes to improve its customers’ daily operations and remains attentive to the evolving needs of society:
- Increasing urbanization: Ensuring the sustainable distribution of goods and transportation of people.
- Rural depopulation: Guaranteeing the mobility of essential services in remote areas.
- Digitalization: Delivering parcels and products using clean, small-scale vehicles.
- Health security: Supporting the medical and emergency sectors under all circumstances.
- Food safety: Guaranteeing the cold chain for all perishable goods.
- Security of people, property, and territories: Turning security vehicles into vectors for social cohesion and protection for all.
Our values
Our values constitute the anchor point of the Gruau culture, which combines positive rigor and “added warmth.” They express the group’s personality and the way we act, bringing us together around shared ways of being.
Customer culture
It is our ability to consider both internal and external customers, placing them at the heart of our actions. It means listening to them, satisfying them in terms of Quality, Lead time, Cost, and Service, and inspiring them through a ‘customer journey’ filled with emotion.
Team spirit
Team spirit is built daily through participatory management and simple, authentic, and respectful relationships woven between all of us. It aims for collective success and contributes to the well-being at work of each individual and to acting well together.
Responsible commitment
It is our determination to implement actions and measure their effects and impacts over time. It means keeping our promises to all stakeholders. It is an individual and collective pact of responsibility, contributing to a positive impact on our environment.
Shared passion
It is the love for our craft and the pleasure of passing on our knowledge with generosity and pride. Passion opens the doors to sharing, curiosity, and boldness. It fuels the desire to learn and to develop our skills and talents—for our customers, for the community, and for ourselves.
Group Vision
We wish to be an expert, passionate, and committed group in UTILY-TERRE mobility.
- A family-owned, robust, profitable, and innovative group that sets the standard for utility mobility in France and internationally.
- A human-scale group that inspires confidence, renowned for its “added warmth,” its openness, and its motivating management style, which supports employee talent development and fosters cross-functional collaboration.
- A group guided by responsible growth and long-term profitability, valued for its Social, Societal, Economic, and Environmental performance (RSS2E).
Customer Vision
Satisfied customers who act as ambassadors for our Group, valuing:
- The expertise of our employees and our ability to translate their professions and specific needs into solutions.
- The warm relationship and the positive experience delivered at every stage.
- Our contribution to reducing their environmental footprint and promoting circular economy practices.
Employee Vision
Employees who are happy to work together, constructive and proud of their mission within a caring group that inspires commitment through its determination to:
- Ensure their safety and improve their quality of life at work.
- Build an attractive social policy.
- Develop skills and career paths.
- Support managers in the new challenges of their role.
- Uphold the RSS2E commitment and encourage everyone’s societal and solidarity initiatives.
Partner Vision
Respected, proactive, and competitive partners who:
- Commit with confidence to a long-term relationship, supported by Gruau experts who listen to their needs.
- Bring their expertise and cooperate with a Group that involves them in its projects for shared success.
- Provide solutions that respect agreed-upon ethical, social, and environmental principles.
Environmental Vision
A Group and its employees firmly committed to UTILY-TERRE, which has become a reason for action and a source of performance in several key areas:
- Eco-design is fully deployed, reducing the environmental impact of the products and services offered.
- The carbon footprint of all sites is being reduced, biodiversity is promoted, and resources are preserved.
- Employees are encouraged to share their eco-responsible ideas and to use sustainable mobility options.
Our initiatives
Our cross-functional initiatives serve as the means to implement our Corporate Plan. They are dedicated to a single priority: the Group’s performance. They highlight our four values and guide us toward excellence.
The Gruau Group intends to pursue its development responsibly. This is why it is committed to stepping up the actions it has initiated for the planet and the people who inhabit it. The corporate project allows us to establish the guidelines for the years to come.
Gruau Operational Excellence
As an extension of Total Quality, Operational Excellence is the driving force behind Gruau’s performance. This continuous improvement approach involves our employees and partners, placing Customer satisfaction at the heart of our organization.
Gruau Managerial Excellence
Managerial Excellence is an approach led by a community of managers. It reflects their ability to provide meaning and to listen, so that every employee exceeds their limits and gives their best to achieve collective performance.
It is based on a framework centered on principles and practices (individual and collective tools) combining positive rigor and “added warmth.”
G’Innov: Collaborative Innovation
Based on the collective intelligence of working groups open to all, it allows, through the observation of uses and “shadowing” experiences, to imagine and implement the best value-creating Experience for Gruau and its customers.
Pro'G: Project Management
This approach serves our priority of improving our performance.
It aims to better structure our project management.
It defines the key stages required to ensure that milestones are met—from the startup phase to the final delivery—and provides a reference methodology for every employee.
BlueGreen: Being Useful to the Earth
Initiated in 2008, the BlueGreen approach is a sustainable development initiative that is an extension of our corporate project.
For over 20 years, our Corporate project has placed all Group employees at the heart of a framework built on four pillars: social and societal added value, economic sustainability, and environmental commitment.
