{"id":7970,"date":"2025-12-18T11:58:17","date_gmt":"2025-12-18T10:58:17","guid":{"rendered":"https:\/\/www.groupegruau.com\/nasze-marki\/"},"modified":"2026-05-21T10:10:59","modified_gmt":"2026-05-21T08:10:59","slug":"nasze-marki","status":"publish","type":"page","link":"https:\/\/www.groupegruau.com\/pl\/nasze-marki\/","title":{"rendered":"Nasze marki"},"content":{"rendered":"<section id=\"\" data-block-id=\"block_33932d68845c00da3f262448eed652eb\" class=\"titreh2-block bloc-h2\">\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <div class=\"flex-1\">\n                <p class=\"tagline\">Producent \u2013 wielospecjalistyczny nadwoziowiec<\/p>\n                <h2 class=\"heading-2 underlined\">12 marek zintegrowanych z Pa\u0144stwa codzienno\u015bci\u0105<\/h2>\n            <\/div>\n            <div class=\"flex-1 text\">\n                <p>Grupa Gruau opiera si\u0119 na solidnym kapitale niematerialnym, zbudowanym na silnej kulturze korporacyjnej i markach uznanych na swoich rynkach. Patrick Gruau podj\u0105\u0142 strategiczn\u0105 decyzj\u0119 o ustrukturyzowaniu i utrwaleniu swoich marek, aby zachowa\u0107 ich warto\u015b\u0107, to\u017csamo\u015b\u0107 oraz znaczenie, jakie nios\u0105 dla klient\u00f3w i wsp\u00f3\u0142pracownik\u00f3w. Dzi\u015b 12 marek uosabia dzia\u0142alno\u015b\u0107 Grupy, przyczynia si\u0119 do jej rozpoznawalno\u015bci i odzwierciedla jej wiedz\u0119 specjalistyczn\u0105, blisko\u015b\u0107 z rynkami oraz trwa\u0142e zaanga\u017cowanie.  <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_e36a64b8de7336869bcef5f74d05d72c\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<iframe loading=\"lazy\" class=\"container py-6\" id=\"video\" src=\"https:\/\/admin-gruau.keepeek.com\/pml0Z6Y2p9\" width=\"100%\" height=\"500\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\">\n<\/iframe>\n\n<\/div>\n<\/section>\n\n<section id=\"block_e36a64b8de7336869bcef5f74d05d72c\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-video aligncenter container py-6\"><video height=\"898\" style=\"aspect-ratio: 1598 \/ 898;\" width=\"1598\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.groupegruau.com\/app\/uploads\/2026\/01\/arbre-des-marques-Groupe-Gruau-1.mp4\"><\/video><\/figure>\n\n<\/div>\n<\/section>\n\n<section id=\"block_e36a64b8de7336869bcef5f74d05d72c\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading container py-6 heading-4 text-archives-brand-bleu-marine\">To\u017csamo\u015b\u0107 grupy czerpie inspiracj\u0119 z bogatej przesz\u0142o\u015bci, kt\u00f3ra jednoczy jednostki pod wsp\u00f3lnym herbem z r\u00f3\u017cnymi markami.<\/h4>\n\n\n\n<p class=\"container py-6\"><\/p>\n\n\n\n<p class=\"container py-6\">Ten etap to\u017csamo\u015bciowy w ewolucji firmy jest symbolem jej <strong>ambitnej strategii zdecydowanie zorientowanej na przysz\u0142o\u015b\u0107<\/strong>, kt\u00f3rej wszyscy jeste\u015bmy ambasadorami. Logo Gruau uosabia <strong>DNA grupy<\/strong> poprzez romb z logo z 1955 roku, ruch wskazuj\u0105cy na ekspansj\u0119 oraz typografi\u0119, kt\u00f3ra ugruntowuje mark\u0119 i pokazuje otwarto\u015b\u0107 Gruau na rynki. <\/p>\n\n\n\n<p class=\"container py-6\">Warianty s\u0105 dostosowane do ka\u017cdej marki, aby zakotwiczy\u0107 to\u017csamo\u015b\u0107 grupy i pozycjonowa\u0107 j\u0105 zgodnie ze strategi\u0105 ka\u017cdego z obszar\u00f3w dzia\u0142alno\u015bci. <\/p>\n\n\n\n<p class=\"container py-6\">Marki stanowi\u0105 zatem integraln\u0105 cz\u0119\u015b\u0107 identyfikacji wizualnej grupy. Budowa grupy w ci\u0105gu ostatnich 40 lat opiera\u0142a si\u0119 na r\u00f3wnowadze mi\u0119dzy wzrostem wewn\u0119trznym a zewn\u0119trznym i zosta\u0142a wzmocniona przez organizacj\u0119 w 2 wyspecjalizowanych pionach: <strong>pionie Mobilno\u015bci Miejskiej<\/strong> oraz <strong>pionie Pojazd\u00f3w Sanitarnych.<\/strong>  <\/p>\n\n<\/div>\n<\/section>\n\n    <section id=\"\" data-block-id=\"block_bc767fa186afeb7cf0f65b78d2a53241\" class=\"marques-block bloc-marques\">\n        <div>\n            <div class=\"wrapper\">\n                                                                                                <div class=\"swiper swiper-marques swiper-marques-0 mb-10 pointer-events-none\">\n                            <div class=\"swiper-wrapper\">\n                                                                                                    <div class=\"swiper-slide !h-auto\">\n                                        <img decoding=\"async\" class=\"max-h-[66px]\"\n   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