{"id":5685,"date":"2025-12-01T16:26:23","date_gmt":"2025-12-01T15:26:23","guid":{"rendered":"https:\/\/www.groupegruau.com\/a-future-where-all-travel-will-be-utilitarian\/"},"modified":"2026-02-24T16:02:38","modified_gmt":"2026-02-24T15:02:38","slug":"a-future-where-all-travel-will-be-utilitarian","status":"publish","type":"post","link":"https:\/\/www.groupegruau.com\/en\/a-future-where-all-travel-will-be-utilitarian\/","title":{"rendered":"A future where all travel will be utilitarian."},"content":{"rendered":"\n<section id=\"block_10b39170db005091b4a78dbdc0b59705\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<iframe loading=\"lazy\" class=\"container py-6\" id=\"video\" src=\"https:\/\/admin-gruau.keepeek.com\/publicMedia?t=pmCYNeA8Ku\" width=\"100%\" height=\"500\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\">\n<\/iframe>\n\n<\/div>\n<\/section>\n\n<section id=\"block_10b39170db005091b4a78dbdc0b59705\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading container py-6 heading-4 text-archives-brand-bleu-marine\">Writing a manifesto for your company is a powerful act. An act that commits, motivates, and unites.<\/h4>\n\n\n\n<p class=\"container py-6\"><strong>A manifesto is much more than words:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list container py-6\">\n<li>It&#8217;s the courage to undertake.<\/li>\n\n\n\n<li>It&#8217;s optimism to share.<\/li>\n\n\n\n<li>It&#8217;s the drive to act.<\/li>\n<\/ul>\n\n\n\n<p class=\"container py-6\">It&#8217;s a clearly expressed reason for being and at the same time, a vision that makes the eyes of those who embody it shine.<br\/><br\/>At Gruau, this Manifesto <strong>makes common cause with our 2030 Project<\/strong>.<br\/>We <strong>built it by observing the daily lives and practices of our customers<\/strong>.<br\/>We designed it <strong>by imagining tomorrow<\/strong>: a future where all travel will be utilitarian, a future where our role in mobility will be more useful than ever.<br\/>We are even <strong>convinced that Mobility will be Utily-Earth<\/strong>.<br\/><br\/>Today, we are pleased to share this 3-minute film that illustrates our manifesto. And <strong>proud to strengthen the meaning given to our profession<\/strong> and to <strong>affirm what we are<\/strong> and <strong>what we believe in<\/strong>.<br\/><br\/>Let the images speak, let the words speak, <strong>the confidence we have in the Future<\/strong> and in <strong>our ability to move mountains together<\/strong>, our agile gaze turned toward the horizon of a world with multiple terrains.<\/p>\n\n<\/div>\n<\/section>\n\n<section id=\"block_10b39170db005091b4a78dbdc0b59705\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"8a8583\" data-has-transparency=\"false\" style=\"--dominant-color: #8a8583;\" loading=\"lazy\" decoding=\"async\" width=\"2550\" height=\"1239\" src=\"https:\/\/www.groupegruau.com\/app\/uploads\/2025\/12\/manifeste-Groupe-Gruau.webp\" alt=\"the Manifesto of Groupe Gruau\" class=\"wp-image-4176 not-transparent\" 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