{"id":8231,"date":"2025-12-18T11:58:17","date_gmt":"2025-12-18T10:58:17","guid":{"rendered":"https:\/\/www.groupegruau.com\/unsere-marken\/"},"modified":"2026-05-21T10:07:35","modified_gmt":"2026-05-21T08:07:35","slug":"unsere-marken","status":"publish","type":"page","link":"https:\/\/www.groupegruau.com\/de\/unsere-marken\/","title":{"rendered":"Unsere Marken"},"content":{"rendered":"<section id=\"\" data-block-id=\"block_0e3097516227e09117c7549ba23b26ba\" class=\"titreh2-block bloc-h2\">\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <div class=\"flex-1\">\n                <p class=\"tagline\">Hersteller \u2013 Multispezialist im Karosseriebau<\/p>\n                <h2 class=\"heading-2 underlined\">12 Marken, die in Ihren Alltag integriert sind<\/h2>\n            <\/div>\n            <div class=\"flex-1 text\">\n                <p>Die Gruau-Gruppe st\u00fctzt sich auf ein solides immaterielles Kapital, das auf einer starken Unternehmenskultur und auf ihren M\u00e4rkten anerkannten Marken basiert. Patrick Gruau hat die strategische Entscheidung getroffen, seine Marken zu strukturieren und langfristig zu sichern, um ihren Wert, ihre Identit\u00e4t und die Bedeutung, die sie f\u00fcr Kunden und Mitarbeiter haben, zu bewahren. Heute verk\u00f6rpern 12 Marken die Aktivit\u00e4ten der Gruppe, tragen zu ihrem Bekanntheitsgrad bei und spiegeln ihre Expertise, ihre Marktn\u00e4he sowie ihr nachhaltiges Engagement wider.  <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_a89f1dc2253eb592346534e872ddf56d\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<iframe loading=\"lazy\" class=\"container py-6\" id=\"video\" src=\"https:\/\/admin-gruau.keepeek.com\/pml0Z6Y2p9\" width=\"100%\" height=\"500\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\">\n<\/iframe>\n\n<\/div>\n<\/section>\n\n<section id=\"block_a89f1dc2253eb592346534e872ddf56d\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-video aligncenter container py-6\"><video height=\"898\" style=\"aspect-ratio: 1598 \/ 898;\" width=\"1598\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.groupegruau.com\/app\/uploads\/2026\/01\/arbre-des-marques-Groupe-Gruau-1.mp4\"><\/video><\/figure>\n\n<\/div>\n<\/section>\n\n<section id=\"block_a89f1dc2253eb592346534e872ddf56d\" class=\"conteneur-block article-body \">\n    <div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading container py-6 heading-4 text-archives-brand-bleu-marine\">Die Identit\u00e4t der Gruppe ist von einer reichen Vergangenheit inspiriert, welche die Einheiten unter einem gemeinsamen Wappen mit verschiedenen Marken vereint.<\/h4>\n\n\n\n<p class=\"container py-6\"><\/p>\n\n\n\n<p class=\"container py-6\">Dieser identit\u00e4tsstiftende Schritt in der Entwicklung des Unternehmens ist das Symbol seiner <strong>ambitionierten, entschlossen zukunftsorientierten Strategie<\/strong>, deren Botschafter wir alle sind. Das Gruau-Logo verk\u00f6rpert die <strong>DNA der Gruppe<\/strong> mit der Raute des Logos von 1955, einer Bewegung, die auf Expansion hindeutet, und einer Typografie, welche die Marke festigt und die Offenheit von Gruau gegen\u00fcber seinen M\u00e4rkten zeigt. <\/p>\n\n\n\n<p class=\"container py-6\">Die Varianten passen sich jeder Marke an, um die Identit\u00e4t der Gruppe zu verankern und sie entsprechend der Strategie jedes ihrer Gesch\u00e4ftsbereiche zu positionieren. <\/p>\n\n\n\n<p class=\"container py-6\">Die Marken sind somit integraler Bestandteil der visuellen Identit\u00e4t der Gruppe. Der Aufbau der Gruppe in den letzten 40 Jahren st\u00fctzte sich daher auf dieses Gleichgewicht zwischen internem und externem Wachstum und wurde durch die Organisation in zwei spezialisierte Bereiche gest\u00e4rkt: <strong>die Bereiche Urbane Mobilit\u00e4t<\/strong> und <strong>Sanit\u00e4tsfahrzeuge.<\/strong>  <\/p>\n\n<\/div>\n<\/section>\n\n    <section id=\"\" data-block-id=\"block_53791953cf0edccc08bb5510dd62835d\" class=\"marques-block bloc-marques\">\n        <div>\n            <div class=\"wrapper\">\n                                                                                                <div class=\"swiper swiper-marques swiper-marques-0 mb-10 pointer-events-none\">\n                            <div class=\"swiper-wrapper\">\n                                                                                                    <div class=\"swiper-slide !h-auto\">\n                                        <img decoding=\"async\" class=\"max-h-[66px]\"\n                   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